![]() Fabrics were commonly printed, and included cotton seersucker, poplin, percale, crepe, and rayon taffetas. There were endless variations of housecoat styles, though many featured a collar and had either a zip or wrap front-closure. Hovering at ankle-length and femininely cinched at the waist with a belt, they closely resembled gowns. Glamorous housecoats soared in popularity in the 1940s, with an explosion of styles new to the decade. In 1940, Sears announced that charming hooded lounge robes were “style news!” Popular fabrics for robes included cotton candlewicks, chenilles, corduroys, and quilted rayon taffetas. ![]() While most hit the ankle, some models were available at a mid-calf length. Robes were still popular choices, marketed for their comfort and warmth. It’s a game with no rules except please yourself.” “When you dress to stay by your own fireside you have license to be as personal, as lively, as uninhibited as you like to be. As such, it was common for loungewear to incorporate fantastical elements of exoticism and historicism. Women were encouraged to express their individual taste, rather than worry about what others were wearing. The 1940s continued the momentum of loungewear, fully embracing it as the perfect fashion category for experimentation. The Sears house-coat pictured below was made in striped rayon celanese taffeta, and compared to a “Schiaparelli evening gown.” Similar to the robe, women also lounged in long, luxurious house-coats. Popular robe fabrics included cotton seer-sucker, terry cloth, or corduroy, and rayon satin. Pajamas continued to be worn throughout the 1930s, though robes were also popular for lounging in – especially for after a bath. However, women were not quick to abandon pajamas. In 1932, Vogue encouraged readers to replace their lounging pajamas with robes, asserting that “lounging robes are really glamorous clothes.” They were seen as being just as sophisticated and practical, but even newer. Common fabrics were rayon or silk satin, crepe, or taffeta. While cuts were mostly conservative and feminine, colors and prints ranged from delicate to exotic. ![]() Pajamas were also seen as an excellent opportunity to express individuality, as they were made in a wide variety of prints and styles. ![]() They were considered to be very versatile, appropriate for any time of day, and for many at-home activities: from relaxing, to informal dinners, to studying for college exams. Inherited from the previous decade, the relatively new lounging pajamas were the most universal leisure garment. ![]()
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